Piring ceper jadul, seken, used item, Couroc Monterey California
Est late 60' (1960-1969)
Harga Rp 90.000
Kondisi utuh, belum dipoles sempurna dari kotoran lamanya
Gambar burung road runner
Couroc of Monterey History: Couroc was formed in 1948 by the husband and wife team of Guthrie Sayle Courvoisier (? - 1969) and Moira Wallace (~1910-1979) . Wallace was a gifted artist, whose early work included mosaic designs built from inlaid metal and plastic materials. Guthrie developed the technology further, and began Couroc company, which produced heavy, durable plastic trays with inlaid designs.
Guthrie Courvoisier had learned about plastic during World War II, when he was a contractor who manufactured certain plastic parts for military aircraft. (Plastics were essential to the war effort, for their rather unique qualities.) Like nearly all wartime plastics, Courvoisier's were probably jet-black, unlike the multicolored bakelite of decades prior.
In the mid-1950's the company's sales picked up, and it already had a few different designs in its product line. Sales seem to have been mostly in the California area at this time.
The company made a special effort to hire local artists for their design work. As the company slowly grew, it created numerous designs, and began expanding its product line beyond merely trays, so that customers could buy matched sets of trays, glasses, ice buckets, and even napkins. In the 1970's Couroc exploded in popularity, selling well in stores across the nation.
By the mid-1980’s, Couroc's popularity had dropped, and the company was shifting from producing items for the general public, to making promotional items (for sales to corporations or organizations commemorating special events.) In the 1990's, it turned almost exclusively to promotional items.
Today, the company can no longer be found, its presses and buildings sold. But the field of collecting Couroc artwork has only just begun...
Est late 60' (1960-1969)
Harga Rp 90.000
Kondisi utuh, belum dipoles sempurna dari kotoran lamanya
Gambar burung road runner
Couroc of Monterey History: Couroc was formed in 1948 by the husband and wife team of Guthrie Sayle Courvoisier (? - 1969) and Moira Wallace (~1910-1979) . Wallace was a gifted artist, whose early work included mosaic designs built from inlaid metal and plastic materials. Guthrie developed the technology further, and began Couroc company, which produced heavy, durable plastic trays with inlaid designs.
Guthrie Courvoisier had learned about plastic during World War II, when he was a contractor who manufactured certain plastic parts for military aircraft. (Plastics were essential to the war effort, for their rather unique qualities.) Like nearly all wartime plastics, Courvoisier's were probably jet-black, unlike the multicolored bakelite of decades prior.
In the mid-1950's the company's sales picked up, and it already had a few different designs in its product line. Sales seem to have been mostly in the California area at this time.
The company made a special effort to hire local artists for their design work. As the company slowly grew, it created numerous designs, and began expanding its product line beyond merely trays, so that customers could buy matched sets of trays, glasses, ice buckets, and even napkins. In the 1970's Couroc exploded in popularity, selling well in stores across the nation.
By the mid-1980’s, Couroc's popularity had dropped, and the company was shifting from producing items for the general public, to making promotional items (for sales to corporations or organizations commemorating special events.) In the 1990's, it turned almost exclusively to promotional items.
Today, the company can no longer be found, its presses and buildings sold. But the field of collecting Couroc artwork has only just begun...
No comments:
Post a Comment